About Academy Of Fitness

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Leading Choice of Personal Trainers in Australia

The Academy of Fitness (the Academy) is the leading provider of health and fitness courses throughout Australia and offers a variety of training options which are tailored to suit your individual needs.

The Academy of Fitness registered as an RTO in 2001 and commenced delivery of fitness qualifications the same year aiming to deliver only the best in Fitness and Personal Training Courses. We consider ourselves veterans of the fitness education business and the secret to our success is the invaluable lessons learnt from our 7000 graduates. The student is the heart and soul of our focus. You don’t get to be the best in the industry for 16+ years with courses that don’t walk the talk.

Our aim as fitness educators

The Academy of Fitness doesn’t simply claim to be the best in the fitness industry, we have the experience and statistics to back it up.

Why a fitness career?

Have you found yourself watching the clock at work, wishing you could be doing something else? Do you lead a healthy, active lifestyle and want to get paid for doing something you enjoy?

Then a career in health and fitness is for you!

Careers in health and fitness are limited only by where you want it to take you. The Academy has graduate students working in all aspects of the health and fitness industry. From working in gyms, fitness centers, health spas, cruise ships, personal training studios, schools, the great outdoors, etc. Whether you are looking for a part-time job or to establish and run your own business, the Academy’s fitness courses are designed to get you there.

Our fitness educators

Being a PT doesn’t give you the skills to be an educator. It is our choice to use qualified and experienced fitness professionals who are trained to be VET teachers. Why? Because quality fitness education is the core value of our academy.

Our Trainers:

We employ trainers, business development managers and group instructors to make sure our content reflects current industry practice.

Ranging from university to the certificates they are delivering. We ensure they have been in your shoes.

We don’t rely on PT’s to judge whether or not you are competent at a skill as they are not familiar with the requirements to determine an individual’s competence from an educational perspective and the elements listed in the national training package for this qualification.

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Meet the team

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Graham Armstrong

national course advisor

With over 3 decades of success and experience in the Fitness Industry, Graham brings an unrivalled skillset and passion to educate the next generation of Health & Fitness Professionals.


Graham began his career as a Corporate Finance Professional & Business Consultant. He followed his heart and passion for health and fitness as a part time personal trainer whilst working his 9 – 5 corporate finance job over 30 years ago. He then went on to become a successful multiple health & fitness business owner – turned professional health and fitness educator and entrepreneur.


Graham understands how overwhelming, difficult and often scary starting a career in the health & fitness industry and or operating a local business can be. He knows from his decades of experience and the thousands of people he has coached, mentored and helped into the industry that the key to success is a solid foundation built on quality education, support and training.

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Loretta Jeffries

Trainer and assessor
Loretta has come from a 20-year background in business marketing, management, and ownership.   She understands what is required to operate a thriving business through solid planning, financial and operational management, effective marketing strategies, quality systems, great teams, and a strong vision.  Loretta has been a Business, and Marketing Trainer, Assessor, and Coach since 2016.   She is passionate about the fitness industry and helping students to thrive by providing coaching, support, and guidance to get the best results possible through the courses the Academy of Fitness offers, therefore setting them up for success in the industry.
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Steve Kaps

Trainer / Assessor
Steve Kaps has been a Fitness Professional and Educator for 15 years. He specialises in Body Transformations and Physique Coaching to a range of clientele across Australia. Steve is a Trainer & Assessor at the Academy of Fitness. He delivers the Academy workshops and assessors the Certificate III / IV in Fitness. In his spare time, Steve enjoys hiking, spending time with his family and exploring new travel locations.
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Lauren Jeffries

Tutor Team
Lauren has been in the fitness industry for close to 20 years, starting as a PT and progressing into Fitness Management. She has been the Head of Fitness for various fitness companies and is heavily involved in new fitness product design and ongoing education for fitness professionals. Lauren has been involved in Training/Assessing for around 3 years and is particularly passionate about uncovering clients needs and motivations, small group training and creating exceptional member/client experience. Outside of fitness, Lauren has had a professional sporting career in Sailing but now enjoys time at home with her 2 young children and friendly/needy Pug 😊
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Michelle Williams

I have always had a passion for the fitness industry and benefits this creates as a society so when the opportunity arose to provide Education within this sector I jumped at it.  Never looked back!  I have had many years of success running other businesses, however the fitness industry changes lives and I wanted to be a part of that.  I love scuba diving and being under or by the ocean always!
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Katie Lou

admin team
Katie is currently our student officer helping assist our students with their enquiries and offering support. Katie comes from a background of administration, retail and hospitality. Katie has an interest in psychology and finds helping others greatly rewarding. Coming from an IT background, Katie loves coding, designing and thrives in the IT space. In her spare time, Katie enjoys trying new food, exploring new places and trying new things. On weekends when it is sunny, you will find her at the beach with her two dogs or going for hikes in the mountains.
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Why choose Academy of Fitness?

We're glad you asked!

The student is the heart and soul of our focus. We do not only provide training for you to become a fitness professional, but we provide you with the skills and knowledge to transition from training into industry and be successful, through further education and support.

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Mission & Values

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Our Mission

Creating industry experts through professional, supportive, and quality education

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Our Vision

To be the best in the industry at providing our students with the inspiration to achieve greatness through health & fitness, both physically and mentally.

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Our Values

  • Fun
  • Integrity
  • Ambitious
  • Excellence
  • Respectful
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Our graduates recommend us!

The Academy has a fantastic number of referrals from graduates within the industry as they have studied with us and know we deliver industry leading fitness education. When asked the reason our graduates refer their friends, family or colleagues to the Academy is that we did not make them feel like just another number, with fantastic personalised study and payment options.

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Courses designed on current industry practice

We chose not to sensationalise the fitness industry and certainly don’t suggest to students they can become wealthy as a personal trainer in the first few years. Our curriculum provides an honest evaluation of the fitness industry and exposes students to the reasons why some trainers are successful and why others are not.

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