Personal training

How to become a successful personal trainer

How to build a successful and rewarding career in fitness.

Thousands of people a year begin their journey in the fitness industry. They come from all walks of life but have one thing in common: a passion for health and fitness.

Unlike your current employment that confines you to the 9-5 grind of life, a career in fitness is not predetermined. You are the entrepreneur and you are your own boss. Your days will be built on your own terms and helping your clients achieve their goals will be your priority.

Overweight woman holding ball and exercising with personal trainer in outdoors on gym terrace

There is no set path to becoming a personal trainer as it is based on your personality, experience, character and principles. You can choose to focus on your own interests.

So how can you build your own path to success?

The following path is consistently used as the build blocks to your successful career:

1: Find your niche.

Don’t be a “do-it-all” personal trainer, be a “specialized” personal trainer. If you really want to be on top of the competition you need to find a niche as a freelance fitness trainer.

You need passion, without it your career as a Personal Trainer will never reach its full potential.

2: Practise what you preach and provide value to your audience when marketing yourself.

As a Health and Fitness professional, you should look the part. Marketing yourself and your brand on social media is the fastest and cheapest way to get your name in front of potential clients. The content needs to be reliable and that there needs to be plenty of it to engage your audience.

3: Provide your clients with measurable progress and invaluable knowledge.

Telling your clients week in week out that they’re looking good, or performing well in the gym means nothing if you don’t have any visible proof. Set and re-assess goals, record workouts, record average body weight, take progress photos, do testing… These are all things that you can show your client to give them piece of mind that they are improving or moving in the right direction towards their goals.

Female exercising with personal trainer at gym

4: Network.

You can NEVER do enough Networking, ‘your network is your net worth’. Business is about building relationships and you never know what opportunities may arise one day. Whether it ties in directly with your business as a Personal Trainer or not, it really doesn’t matter.

MOST IMPORTANT TIP – PASSION! You need passion, without it your career as a Personal Trainer will never reach its full potential. To truly be successful you need to love what you do, and be willing to share your knowledge with as many people as humanly possible to help others achieve their health and fitness goals.


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