Pivoting Your Fitness Business Online

Pivoting Your Fitness Business Online

Keeping up with the game is the first step to success. If you own a fitness business, or are just starting up in today’s market, setting up long-term online business operations NOW is essential. It is well known that the fitness industry has pivoted over the years, particularly throughout the movement of social media and influencer monetization. The online market of training and fitness platforms has seen a huge increase as COVID-19 forced gyms to close and people to stay indoors with additional time on their hands. So, a newfound understanding of a modernized fitness market and no looming end date to the global pandemic- where to from here?

Here are a few tips for online fitness business essentials, and some pointers for how to stand out from the crowd. Remember that your overall profitability and reach will also be dependent on your marketing skills, social media efforts, and your organic reach. Some examples of bringing your fitness business online include:

Group streaming sessions

Group lives sessions are a great way to engage multiple members during peak hours, and to ensure a sense of community, particularly for individuals who are isolated or missing the gym. Some of the common platforms used for group training online include Zoom, skype, and live Instagram feeds.

Our tips:

  • Free zoom calls have a cut off of 40 minutes- so time your lesson in advance,
  • Try to choose a free hosting platform so that all clients have access,
  • Choose session times similar to what you may have in-person to suit existing members,
  • Be sure to send automated reminders to attendees prior to classes,
  • Set up an online booking system, where all classes are structured similarly to what they would be offline- this prevents classes from becoming too large so that you can still tailor to each client.

One-on-one Live Sessions

Your clients choose individualised workouts for a reason- so it is essential that these sessions are run with similar personalisation to those in-person. The one-on-one sessions can also be a selling point for your business if you do have spare time on your hands- so marketing this correctly can create appeal for individuals with different schedules, who can’t make prime time group sessions.

Our tips:

  • For accurate advice on posture and form, only refer exercises that can be safely performed without a spotter, and make sure that exercises are clearly seen in the video frame,
  • Consider your clients technical and physical resources (equipment) before starting the session.

Pre-filmed Sessions

Pre-filmed sessions are an easy online upload and can even be sent via email or message for easy access at any time. One issue with pre-filmed workouts (which are a one-size-fits-all) is the sheer volume of pre-existing competition.

Our tips:

  • Your best bet for offering this service online is to market your professional training status (that you are qualified to offer this service). The market is filled with online influencers and social media figures who offer this service for free. You need potential clients to understand that you charge a fee for your standards, qualifications, and professional experience,
  • Pre-filmed workouts can be marketed with cheaper pricing because they are more generalised workouts (this may appeal to those who are struggling financially). If you are trying to gain traction, you can also offer these as free trials to give potential clients a sense of your value.

Create an App

A common misconception is that apps are only created by large-scale businesses and fitness influencers. In reality, simple apps can be designed to fit almost all business requirements- and if you are looking to expand, this may be a great niche to look into. Having a one-stop platform for your clients, with additional resources and add-ons, can be a great selling point. Sometimes investing a little extra can help you earn more in the bigger picture!

Our tips:

  • If you can afford to, acquire a professional for your app creation,
  • Ensure that your app is easy to use for all demographics.

Choosing The Right Gym

Choosing The Right Gym

Particularly if you started your professional fitness journey from your own home, as isolation freed up your schedule, you may not have thought too far ahead about choosing a gym to start a career within. Moreover, if you are starting your fitness journey and decided to study fitness online to learn more about ways to improve and refine your techniques and skills, choosing a gym to start with might be weighing on your mind.

In this day and age, you see gyms and fitness centres everywhere. They all appear to have the same core functions, but in reality, the gym you choose needs to suit you. The problem is, it is can be hard to discern whether one gym is better than the other for your preferences.

Gyms have various components; physical, communal and online. Whilst one person may value the range of weights, or a well-maintained swimming pool area above all, another might require constant challenging HIIT classes or a strong community atmosphere and networking potentials. Choosing a gym for someone who wants to start their career in the industry adds another component, where career dynamics and PT opportunities becomes paramount.

Here are AOF’s top tips for picking your gym:

For trainers:

  1. Assess the current numbers of PTS within the gym: If you are wanting to start with a large pool of potential clients and you don’t do your research on the current PTS in each gym, you aren’t preparing yourself. Choosing a mainstream gym which might already have 15+ consolidated and well performing PTS registered might be decreasing your chances with finding as many customers. Secondly, try to assess the demographic of the current PT group. If you can see that some of the current staff have similar demographical and strategical attributes as you, your services might not stand out as much. The main ways you can evaluate this is by contacting the gym, trialling the gym in peak hours, and thoroughly researching the website and online presence. It is also important to compare income costs if your selected gyms charge additional arrangement fees.
  1. Ensuring cleanliness: Particularly given the current COVID-19 scenario, it is clear that some gyms had better safety measures in place just through their consistent sanitisation and machine cleaning. These are the gyms that lasted the longest when COVID-19 struck, because measures were clearly in place to prevent the spread of germs before extreme measures were put in place. After seeing the repercussions of this pandemic, it is important to take note of the cleaning habits different gyms have, because there is a chance the general population (and your potential clients) will take cleaning habits more seriously after the pandemic subsides.

For general memberships:

  1. Check the equipment is updated: The equipment available in your chosen gym is particularly important if your focus is cardio or weighted machinery. Checking that the equipment is new and hasn’t been sitting around for the past 15 years is vital, because there are always updates and add-ons coming out- you may not want to be stuck on a screenless, fan-less and setting-less treadmill.
  2. Don’t solely focus on the price tag: It can be temping, as with purchasing most products and services, to place the dollar sign at the top of your list of priorities. Money is always important, but if you are basing your decision on the best deal or price right now, you may be missing out on the benefits of higher value memberships. Choosing the cheapest membership available might also be counterintuitive if you spend a portion of your weekly budget on wellness and health in general. For example, you may choose a basic gym but continue your sauna and yoga services on the side, not considering that a pricier gym might have these services inbuilt within their costings.
  3. The social element: The social component of gym life is often overlooked until memberships are already purchased. If you value fitness above many other life components (like partying, brunching, dinner parties, and trips to the local pub), then you might want to choose a community-oriented gym which runs a lot of group workouts. This is a preferred socialising method of many who want to network with like-minded people.On the other end of the spectrum, you might be the kind of person with a crazy social life or long work hours, so you use your gym time to zone out of the social sphere and get the job done. If this is the case, you are better off looking at larger sized gyms which focus on isolated workouts.

The 5 Health and Fitness Podcasts that are a MUST listen in 2020

podcast

The health and fitness best podcasts out there have one thing in common: you can listen to them no matter what’s going on around you.

The beauty of the podcast is that it can be listened to while working, showering, cooking, cleaning and, in addition to entertaining you, most programs end up teaching us a thing or two about life, the government, science, art and more.

We’re living through trying times, but it’s important we keep our bodies, spirits and minds engaged. Listening to these shows will help us do just that.

1. The Mind Muscle Project

The Mind Muscle Project offers a journey of exercising the muscle inside your head, complete with profanities, hard-hitting questions and serious science.

2. Ben Greenfield Fitness

Free fitness, nutrition, biohacking, fat loss, anti-aging and cutting-edge health advice from BenGreenfieldFitness.com! Tune in to the latest research, interviews with exercise, diet and medical professionals, and an entertaining mash-up of ancestral wisdom and modern science, along with Q&A’s and mind-body-spirit optimizing content from America’s top personal trainer.

3. Body Science Podcast

Podcast talks about all things training, nutrition and supplementation. Privately owned by two Australian families, Body Science is proud to employ our BSc Fam who create, make, distribute, sell, manage and support the BSc story in Australia and around the world.

4. Jay Shetty

On Purpose podcast brings fascinating conversations with some of the most insightful people in the world straight to viewers all over the world.

5. The Brendon Show

The Brendon Show is the podcast of Brendon Burchard, the world’s leading high-performance coach and #1 New York Times bestselling author.

How to become a successful personal trainer

become a successful personal trainer

How to build a successful and rewarding career in fitness.

Thousands of people a year begin their journey in the fitness industry. They come from all walks of life but have one thing in common: a passion for health and fitness.

Unlike your current employment that confines you to the 9-5 grind of life, a career in fitness is not predetermined. You are the entrepreneur and you are your own boss. Your days will be built on your own terms and helping your clients achieve their goals will be your priority.

There is no set path to becoming a personal trainer as it is based on your personality, experience, character and principles. You can choose to focus on your own interests.

So how can you build your own path to success?

The following path is consistently used as the build blocks to your successful career:

1: Find your niche.

Don’t be a “do-it-all” personal trainer, be a “specialized” personal trainer. If you really want to be on top of the competition you need to find a niche as a freelance fitness trainer.

2: Practise what you preach and provide value to your audience when marketing yourself.

As a Health and Fitness professional, you should look the part. Marketing yourself and your brand on social media is the fastest and cheapest way to get your name in front of potential clients. The content needs to be reliable and that there needs to be plenty of it to engage your audience.

3: Provide your clients with measurable progress and invaluable knowledge.

Telling your clients week in week out that they’re looking good, or performing well in the gym means nothing if you don’t have any visible proof. Set and re-assess goals, record workouts, record average body weight, take progress photos, do testing… These are all things that you can show your client to give them piece of mind that they are improving or moving in the right direction towards their goals.

4: Network.

You can NEVER do enough Networking, ‘your network is your net worth’. Business is about building relationships and you never know what opportunities may arise one day. Whether it ties in directly with your business as a Personal Trainer or not, it really doesn’t matter.

MOST IMPORTANT TIP – PASSION! You need passion, without it your career as a Personal Trainer will never reach its full potential. To truly be successful you need to love what you do, and be willing to share your knowledge with as many people as humanly possible to help others achieve their health and fitness goals.

66 Days to form a new habit!

66 Days to form a new habit

Research shows that it takes 66 days to form a new habit, which is approximately 9 weeks.

Maybe you’re starting an 8-week challenge?

Decided to quit smoking?

What to become a savvy saver instead of living pay check to pay check?

Any of these decisions are ultimately made to make our lives better and it’s important you give it time for these new habits to creep into our lives and become second nature.

Step 1 – Setting out the goal

You had dinner plans with a friend, you select your outfit and turns out you no longer fit your vintage Levi’s.

This become the last straw, you know a change needs to be made and you’re willing it give it your all to get the body back you once had. You want to feel healthy, confident and you put all your energy towards getting that back.

After dinner you write down your goals and sign up to a new gym.

You’re on your way to something better.

Step 2 – The First 3 weeks

Ahhh the first 3 weeks.

These weeks are the ones that will separate the group. Some of you will take it in your stride and persevere, the others start to feel challenged and fall off the bandwagon. It is vital to keep focused these first three weeks.

Scientists have researched and came to the conclusion our brain takes 21 days to drop our previous bad habit. This number comes from a widely popular 1960 book called Psycho-Cybernetics by Maxwell Maltz, a plastic surgeon who noticed his patients seemed to take about 21 days to get used to their new faces.

So give it time for it feel like it’s not a constant struggle to have that Ben and Jerry’s tub of ice cream every night. It WILL get easier.

Step 3 – The Middle Child

Middle child syndrome shows the child feels neglected and isn’t given as much attention as their eldest and youngest siblings.

Make sure you’re staying focused these middle weeks and give your ‘middle child’ the attention it deserves. Even though you feel great for getting through the first three weeks (and well done for doing so) but you need to keep moving forward. The hype of chasing this new goal starts to wear off and loosing focus can easily happen in this phase.

Tip: Set your display screen on your phone or a mood board on the fridge to be something representing your goal – subconsciously you will see it every day and it will remind you what it is you’re chasing.

Step 4 – The FINAL Dance

You’re so close, congratulations for the last 6 weeks and if you’re still engaged and striving for that end result chances are you won’t be failing.

These last weeks of your challenge whether it was a fitness goal, eating better or saving should be feeling a little closer. You almost can taste the success.

Personally the 7-8 week mark is one of the hardest for me. I start to see the results and become a little complacent with the small victory I have already managed to complete.

The small task here is to keep doing what you’ve done so well so far and to up the anti. Go bigger, go harder – finish on a high and don’t leave any stone unturned.

Step 5 – The Aftermath

Okay so you’ve reached it – You finally pick a small coffee over a Grande Triple Shot Caramel Latte with out any hesitation. You have formed a new healthier habit and this now shouldn’t feel like ‘hard work’. You can take your foot off the pedal a little. This is what I like to call the balance stage. Work out what you can maintain and continue down the pathway that you set out for yourself.

Set a new goal and keep striving!

Yours in Fitness,

Temica Sayer

Cardio VS. Strength Training – Or Should You Do Both?

Cardio VS. Strength Training

Physical appearance is often the central driver behind motivations for signing up to gyms, running, and buying new physical workout equipment, however, the best way to lose weight is still highly debated across medical professions. Cardio exercise generally pertains to aerobic activity, which elevates breathing and heart rate levels, in turn (Gillian D’Souza: 2018). Some examples of aerobics include jogging, dancing, cycling and swimming. At the gym, the most commonly used cardio machines are the treadmill, cycling machines and ellipticals, and studies have shown that women are more likely to utilise this equipment and focus on cardio exercises as a priority during their workouts (Carol Sorgen: 2019). Weight training is contrastingly a form of strength training which uses weights for resistance, providing stress to muscles rather than conditioning heart strength (MFMER: 2019).

This article will address the core competition between cardiovascular workouts (cardio) and weightlifting, in terms of weight loss and general physical fitness. The conclusive findings suggest that weightlifting as a form of strength training burns more calories through stimulating metabolic processes during periods of inactivity. Having said this, weight training also leads to increased muscle weight, therefore altering the way that body fat is lost.

A study analysed by Grant Tinsley found that weight-training may actually burn fewer calories than cardio activities during the period of exercise (2017). Having said this, during a 24-week period study which examined partakers’ inactive metabolisms after weight training, men saw an increase in metabolic functions reaching 9%, where females saw an increase of almost 4%. The reasoning behind this calorie-to-energy transition in rest periods can be attributed to high excess post-exercise oxygen consumption during and after weightlifting, leading to muscle breakdown (Gillian D’Souza: 2018).

These levels of elevated metabolisms were proven to last for up to 38 hours after the weight training (Grant Tinsley: 2017). Moreover, Grant Tinsley’s findings also highlighted that high-intensity interval training (HIIT) can provide similar benefits to cardio, in less time, and the recovery periods are also decreased respectively.

Furthermore, it should be noted that weight loss may not be an immediate effect of weightlifting and weight training, because the repetitive muscle stress leads to muscle build up. Building denser muscle mass, whilst simultaneously decreasing body fat percentage, will result in your scale figures increasingly overall (Jessica Smith: 2019). Having said this, as previously mentioned, during rest-periods after weightlifting your metabolism is continuing to biochemically process calories and transfer them into energy, and muscle tissue burns more calories than fat tissue (Mayo Clinic:2019).

In summary, whilst an accumulation of evidence suggests that weight training and weightlifting burn more calories due to the increased functionality of metabolism processes during rest-periods, cardio is still an important part of physical exercise. Most studies indicate that a highly effective workout would combine both aerobic and HIIT exercises, conditioning both muscular and heart strength simultaneously.

WHY STRENGTH TRAINING ISN’T ONLY FOR BODYBUILDERS

Versatility in physical exercise comes with several benefits.

Let’s take weight loss for an example. At first glance, it would appear that the workout that consumes the most calories is the way to go  – after all, losing weight is a straightforward equation of calorie intake minus calories burned. For someone who wishes to slim down, physical exercise is a way to maximize the latter so heading for cardio machines seems like a no-brainer.

Yet, total calorie consumption isn’t just the immediate numbers on the screen of a cardio machine. For people wanting to lose weight, a key reason to incorporate strength training into their weekly workout routines is the effect muscle mass has on energy consumption.

The beauty of muscle tissue from a weight-loss perspective is that it uses up more energy than fat tissue, even at rest. Growing your muscles, therefore, translates to bigger TDEE – Total Daily Energy Expenditure – even when you do nothing with those muscles.

It’s true, however, that muscle tissue also weighs more than fat, but if that’s something you’re worried about, ask yourself this: Would you rather weigh less and have more fat on you, or weigh more and have a bigger percentage of that weight be solid, defined muscle?

THE BENEFITS OF VARYING YOUR WORKOUTS

For the endurance athlete reading this, still worried about weight training slowing her down, or the bodybuilder skeptical whether the elliptical will do him any good, it’s worth remembering the many ways to train both strength and cardio.

If your end goal is in improving endurance, think of strength training as a spice to your otherwise cardio-heavy diet.

Just one strength workout a week can be an enormous help and serve as much-needed relief from the repetitive motion of your main sport.

Similarly, if you’d rather just focus on lifting, sneak in one or two cardio sessions per week – perhaps as a warm-up before loading up on weights.

Besides frequency, you can also vary the ways in which you train cardio and strength. A great tool for getting stronger without growing heavy muscles is to work out in a circuit-type fashion. Keep moving from one exercise to the next, minimizing time between sets, to keep your heart rate up and to get your daily cardio while strength training.

As for weight selection for endurance athletes, bodyweight training is golden. Good old moves like push-ups and planks are fantastic for engaging and developing big muscle groups without fear of gigantic muscles.

The weight lifter wanting to tap into the health benefits of cardio while protecting the size of his muscles will find high intensity interval training (HIIT) terrific. HIIT plays with heart rate variation, which means that a short stint of hard work and breathlessness is followed by a recovery period – and then, it’s all repeated again. The duration of a HIIT workout is short, but the list of its health benefits is long

8 tips you need to become a successful PT

8 tips you need to become a successful PT

Lets talk about the skills a individual will need to become a successful personal trainer in the fitness industry.

  1. First Impressions – As shallow as it might sound, our appearance and the way we carry ourselves in public plays a huge role in gaining clients. You can’t expect to win over new clients with just your qualifications. Enter the gym with a smile on your face, let potential clients feed off your positive energy.  Be confident but humble when you do engage with the general public.
  2. Knowledge – master the very basics of fitness and nutrition (how can you train someone if you can’t train yourself). You’re not expected to be the personal trainer equivalent of google, this will take working experience and further education. Never be shy to ask questions or step out of your comfort zone to extend your knowledge.
  3. Clients Needs – being able to train difference clients with different needs will increase your recommendation rate amongst members. Training someone who wants to lose weight the same way as someone looking to gain weight will get you nowhere. Work on your knowledge and be willing to learn all types of training methods.
  4. Work Ethic – be prepared to put in the hours at the start. Every successful personal trainer has done it.
  5. Practice what you preach – bluffing your way to success will eventually catch up with you. Having confidence in your own methods and ability will lead to many opportunities. Training regularly yourself and consuming a healthy diet will set a good example to your clients. If you look and act the part you’ll attract potential clients and new opportunities.
  6. Professionalism – word of mouth is the most powerful way to gain new clients and opportunities. If you are aiming for a strong client base then you must be trusted.
  7. Comfort zones – never stand still, have the confidence to take risks.
  8. Enjoy the journey – if you ever feel like you’re not enjoying the hustle, if you’re feeling exhausted – don’t quit! Simply take time away, recharge your batteries and go again. A positive mindset is a must if you want to succeed in this profession. Remember: some clients will rely on you for positive energy, not just your guidance and knowledge.

Studying the nationally accredited Certificate III & IV in Fitness with the Academy creates a journey for you and your future business, establishing a starting point showing where you are in your business and life. Our courses will show you how to turn your interest in to a side hustle and from there in to a career with unlimited potential. While studying with the Academy, you can set your navigation towards where you want to go and what the ultimate success looks like – creating a vision to drive towards, setting your mission and the values for which you and your business stand for.

Success is different for everyone. However, all success and greatness is underpinned by vision, passion, purpose, strategy and a road map that collaborates with your team to achieve the goals that move your mission and life forward.

How you can drive word of mouth to increase your fitness business

word of mouth to increase your fitness business

ATTRACT MORE BUSINESS

Big businesses often allocate large chunks of money to their marketing budgets, but for smaller players, word of mouth can be one of the most powerful tools you have to attract new clients. Better still, it’s free. So, how do you leverage your current, loyal clients to promote your business to their network of family, friends and colleagues?

Be proactive, not passive

If you’re just waiting for your clients or friends or anyone in your sphere of influence to go talk to people on your behalf, then you’re waiting for them to take action, and that’s not a good marketing strategy. Casually asking clients to tell any friends who need a trainer that you’d be happy to help, then sitting by the phone hoping for the best, is unlikely to pay off. Instead, you need to be strategic.

You need to give your clients the ability to easily refer and make that a fun thing for them, not a hassle. As an example of a proactive approach, you could tell clients you’re searching for people just like them, looking to improve their health and fitness, then ask them to pop down the names and emails of people they know who may be interested, showing them the message you intend to send to their contacts.

“As fiercely independent business owners, we forget that asking people for help is one of the most powerful things we can do.”

Hold ‘bring a buddy’ sessions

Inviting your clients to bring a friend along to a session to train for free is a great idea, but for it to actually translate to solid client leads (and not just a bunch of one-off freebie seekers), it has to be done properly. For starters, limit your ‘bring a buddy’ promo to a specific timeframe. If it’s just anytime, there’s no urgency or motivation for people to do it, whereas if it’s happening on certain dates and you ask clients to nominate which session their friend is coming to, there’s a much clearer call to action. Capturing their contact details in advance or at the start of the session means you can follow up with them afterwards, and nurture the relationship from there.

Be strategic with social media

Social media can be an incredibly useful tool for tapping into the networks of current clients for potential leads. One simple strategy is to post useful content, then ask clients to tag a friend who may benefit. Another idea is to post a video or photo from a training session, tagging clients and asking them what they thought of the session. “Not only will people in their social media network seen that they’ve been tagged in the post, but hopefully they will respond to your post, which makes you a trusted source of information [in their friends’ eyes],” explains Isaac. He also recommends being proactive and reaching out to people in your clients’ network who’ve liked or engaged with your post.

“You can say ‘Hey there xx [the person’s name], I saw that you liked this post, I’m really passionate about helping people with their health and fitness – what’s your top health and fitness goal right now? Or ‘what are the biggest challenges you’re facing with your health and fitness right now?”.  The key point here isn’t that you’re trying to get a sale, but that you’re aiming to find out whether or not you can help the person.

Our Certificate III & IV in Fitness program has been tailored to assist our students to start their fitness business! Take the best step in to the fitness industry with qualifications and training from the Academy of Fitness.

Talk to one of our course advisors on 1300 650 198 or email courses@academyoffitness.com.au for more information.

Is there a secret to earning more in the fitness industry?

earning more in the fitness industry

It’s the million dollar question that every budding personal trainer is sure to ask. “How much can I earn as a personal trainer?”. A good question too, because personal training isn’t your typical day job and the options are virtually endless when it comes to how you can structure your business!

Something you may have noticed when searching seek.com for personal training opportunities is that no two job ads (or their corresponding earning potentials) are the same. Between gym instruction, personal training management, employment vs paying rent… it’s enough to make your head spin! So let’s break down the options.

The different ways you can work as a Personal Trainer

The Contractor. This is where you’ll sign an agreement with a gym or fitness facility that allows you to train clients and build your business within the gym in exchange for paying rent. The rent can sometimes be subsided (or replaced) by working on the gym floor as a gym instructor, but every agreement is unique, so be sure to talk directly to the gym manager about the details as contracts can even vary from trainer to trainer.

Side note: Keep in mind that you don’t need to work at a gym to be a personal trainer! Outdoor training is becoming increasingly popular (we’re setting up a fantastic outdoor training facility at our Academy of Fitness campus right now!), as well as mobile training (visiting clients homes or offices)… and for more experienced personal trainers, setting up a personal training studio is often the goal.

The Employee. This arrangement means you are hired directly by the gym as a personal trainer (and could also include gym instruction and group fitness teaching). This can be a great option for newly graduated personal trainers to gain experience in a safe environment. Often the gym will provide clients and marketing for you and in some cases, you will be paid based on your rostered hours instead of how many clients you train. These benefits come at a cost, however, as the hourly rate is much lower than you would charge as a self-employed personal trainer.

Tips for reaching your maximum earning potential as a PT

1. Become your own boss. Yes, it’s hard work and will involve longer hours (especially in the beginning) than if you were an employee, but the benefits are huge! You can charge what you want, set the hours you want and market yourself to your heart’s content. Continue studying beyond your Certificate IV in Fitness (i.e. a Diploma of Fitness or even a degree!) and you’ll be able to increase your rates accordingly.

2. Become a specialist. Believe it or not, advertising that you’re “good at everything” is unlikely to gain the trust of your potential clients! It’s important that you find a speciality or “niche market” (even if you ARE a jack of all trades) to help give your marketing an edge. Think about it… if you were looking to achieve a certain goal or were a special population (pregnant, older, previously injured) and had to choose between a few different personal trainers, don’t you think you’d want to go with the one that specialises in whatever you’re looking for? Don’t worry – this doesn’t mean you’ll only train those clients, it will just give you a good place to start!

3. Learn how to market yourself (or hire a professional!) There’s a quote that says “you can’t sell a secret!” and it couldn’t be truer. What good is being an incredible personal trainer if no one knows who you are? When you run your own business, you ARE your business. Don’t be afraid to “sell yourself” (have business cards on hand at all times!) and make sure you look the part. Set yourself up with a website & Facebook page so people can find you online and use them to showcase your knowledge, experience & point of difference. If writing & marketing isn’t your strong point, get someone to help!

Show me the money!

Okay, now we’ve got the important stuff out of the way, we’ll cut to the chase. If you’re happy being more secure as a personal training employee, you’re looking at earning anywhere strong from $30-$45 per hour + super and don’t have to worry so much about marketing and prospecting. However, if you’re hungry for success and desperate to be your own boss, there’s good news! A standard wage for personal trainers is about 60-80k per year (pretty awesome for a job that only requires a Certificate IV to get started!) but it’s not uncommon to earn 80k-120k+ in Australia and some very high achievers are earning upwards of 200k*.

Ultimately, it is up to YOU how much you earn as a personal trainer. Believe it or not, there IS a “magic” formula to success in the fitness industry. We at Academy of Fitness believe it looks something like this:

The right education (we can help there!) +

heaps of determination & hours of dedication +

a kick-butt marketing strategy +

a positive attitude that your clients love +

openness to keep learning & growing.

What does it mean to Fast Track my fitness career & how do I do it?

Fast Track my fitness career

If you’ve been doing your research on fitness courses, there’s a good chance you will have come across the term “Fast Track” by now. Before we go on, we’ll just make sure you understand exactly what that means!

Fast Tracking your fitness studies means you can compress the time you spend on your fitness courses, while graduating with the same knowledge and qualifications required to become a fitness professional. This option is extremely popular with Academy of Fitness students, particularly if they are wanting to make a quick and dramatic career change, not wanting to spend years trying to make the transition.

Why should I Fast Track my fitness course?

It’s pretty simple, really… The quicker you get qualified, the quicker you can start getting on-the-job experience and earning money as a personal trainer! While it’s extremely important to get a solid education and understanding of the fitness industry through formal education, you won’t become an amazing personal trainer until you start being one. Our advice to you is set a goal for when you want to graduate and one for when you want to start working in the industry and just go for it! Our job at Academy of Fitness is to help you reach those goals, so don’t be afraid to ask us for help!

How does “fast tracking” work at Academy of Fitness?

We have set up our Academy of Fitness courses to accommodate just about anyone! Aside from our flexible payment options, you can also:

– Choose your location – Australia, overseas, it doesn’t matter!
– Choose your timeframe – An 8 week sprint or 10 month fun run… YOU set the pace.
– Choose your study mode – 100% online or come to our Coorparoo Campus for workshops!

Theory Component:

At Academy of Fitness, we’re very proud to offer a state of the art online learning platform

Option 1: which means you can access everything you need not just from the computer, but also tablets & smartphones. We’ll also allocate you a tutor – at no extra cost! – who will be there to support throughout the course whenever you need it. Don’t worry, you won’t be stuck at your desk for the whole course – there are plenty of practical activities to complete which will help all of that newfound knowledge to sink in.

To get an idea of how it all works, click here.

Practical Component:

Option 1:

At your local or home gym

Perfect if your schedule or location makes coming to our campus a bit too difficult!
To take part in the practical component from your local or home gym, you’ll demonstrate the skills and knowledge that you picked up from your Academy of Fitness Online Learning Platform by videoing yourself conducting several fitness activities. Don’t worry, we’ll give you all the information you need to complete the activities quickly and easily. You don’t need any special video equipment either – just a smartphone with video will do the trick! If you’re having any trouble with this, you can access daily online tutorial assistance from your allocated tutor at no extra cost.

Option 2:

4 x Saturday workshops at the Academy of Fitness Training Facility

If you can attend 4 x workshops at our fully equipped, state of the art educational facility in Queensland (other states are coming soon – watch this space!) we highly recommend it! Each workshop is delivered by our incredible and highly qualified educators who have tons of practical experience within the fitness industry (seriously – we’re very picky!). Workshops are rolled out continuously throughout the year, so you’re sure to find dates that are convenient for you.

I Know a Lot About Fitness… But How Do I Become a Personal Trainer?

The 3 Minute Guide To Becoming A Fitness Professional

  • Spending most of your time in the gym.
  • Wearing comfy clothes and sneakers to work.
  • Staying fit & healthy.
  • Setting your own hours.
  • Changing lives for the better on a daily basis.

For some, a career as a personal trainer almost seems too good to be true… I mean, come on – how many people get to turn their passion into something they get paid for? It’s pretty rare, right? But if you’re reading this right now, you’re one of the lucky ones. You’ve taken the first step towards achieving your dream life and thanks to the wonders of modern technology, a career in the fitness industry is something that can be started immediately, no matter what kind of work history or study background you have!

Let’s get one thing straight though. The life of a personal trainer is not for the faint-hearted. To run a successful personal training business, whether independently or through a fitness facility, you need to be prepared to work hard, stay disciplined, be self-motivated and keep learning even after you earn your fitness qualifications. Still keen? Keep reading!

To become a fully qualified personal trainer, there are a few qualifications that are non-negotiable…

  1. Certificate III in Fitness

    This course is great starting point if you’re thinking about a fitness career as it covers all the basics from anatomy & physiology to healthy eating and delivering training programs. The Certificate III in Fitness also allows you to work as a Gym Instructor at fitness facilities, so you can get hands on work experience while you continue studying – love it!

  2. Certificate IV in Fitness

    This qualification will take your education to the next level, meaning you’ll graduate as a fully qualified Personal Trainer. Exploring each topic in more depth and adding things like training for special populations (i.e. clients with heart problems or diabetes), you’ll learn all the basics of setting up your own business so that once you have your Certificate IV in Fitness, you’ll be equipped with all the knowledge required to set up a successful personal training business!

We understand that choosing a brand new career path can be a scary thing to do and you probably have  a hundred questions already such as “How will I fit study around my day job?”, “But I’m still in school, aren’t I too young?” or “I did terribly in school, how will I know if I can even pass?”. Do us a favour… before freaking out and thinking it’s all too hard, just give us a call, because we’re yet to find anyone too young, too old or too busy to get their fitness qualifications and become a personal trainer!

If you want it bad enough, we will make sure you achieve your goal of becoming a fitness professional, so take the leap and give us a call now on 1300 650 198. You won’t regret it!

If you are yet to start your fitness journey or have any questions about fitness courses, be sure to contact the Academy of Fitness!

EMAIL: courses@academyoffitness.com.au

Okay, I’m a personal trainer… now what can I do with my clients?

The personal trainer’s cheat sheet for client training guidelines

The fitness industry can be a bit of a jungle, especially if you are new to personal training. There are so many personal trainers out there claiming to be specialists in everything from weight-loss to hormonal imbalances, psychology to bodybuilding. But are they actually qualified to do that? And now that you are a personal trainer or fitness professional, are you aware of what your legal guidelines are when training fitness clients?

First, let’s take a look at the different kinds of fitness roles…

Role: Personal Trainer

In a nutshell: Typically works independently either inside a gym, outdoors or at client’s homes or workplace: personal training, one-on-one training, small group fitness sessions, program writing & development, client assessment, monitoring & session supervision, exercise demonstration.

Minimum Qualification: Certificate 4 in Fitness + Senior First Aid & CPR

Role: Gym Instructor

In a nutshell: Works within a fitness or community facility and reports to a manager (though not always supervised). Provides tailored exercise programs, assessments & supervision to fitness clients as well as providing supervision of a fitness facility.

Minimum Qualification: Certificate 3 in Fitness: Gym Instructor + Senior First Aid & CPR

Role: Group Exercise Instructor

In a nutshell: Delivers group exercise sessions designed for a range of ages/fitness levels (classes aren’t tailored to individuals) and may be freestyle, pre-choreographed or circuit style. Typically instructs sessions within group exercise studios as part of a regular timetable and reports to manager of fitness facility.

Minimum Qualification: Certificate 3 in Fitness +Group Exercise Speciality + Senior First Aid & CPR

Insurance

Once you have one of the above qualifications, you will need to obtain insurance before you can legally train any clients. Your registration must be renewed regularly and you will be required to participate in professional development courses relating to personal training to renew your insurance.  This might seem like a hassle, but the best personal trainers keep on educating themselves year after year, not just for personal development but for the good of their business!

Boundaries

Okay, so you’ve done all the tough stuff like studying and filling out insurance paperwork, which means you’re a qualified fitness professional! So what are you allowed to do with your fitness clients? If you’re a qualified and registered Personal Trainer with a Certificate 4 in Fitness you should know all about health screening, first aid, fitness assessment, program development and more… but are you aware of your limitations?

Personal Trainers Are Not Allowed To:

  • Provide nutritional advice outside of basic healthy eating information and nationally endorsed nutritional standards and guidelines
  • Provide therapeutic treatment or independent rehabilitative exercise prescription
  • Provide independent exercise prescription for high risk clients
  • Run diagnostic tests or procedures
  • Provide sports coaching
  • Provide psychological Counselling

Some of this may come as a shock to you because there are so many personal trainers currently creating customised meal plans, giving specialised dietary advice, acting as professional counsellors or creating independent rehabilitation plans… but this is a no-go-zone! Allied health professionals are to be called on for any of this kind of specialised help, so refer to them first if your client has any requests or challenges that are out of the ordinary.

Moving forward

As a personal trainer, there is so much you can do to help change your fitness client’s lives. You’re ready to start building a rewarding career in the fitness industry, but there are also heaps of options for further study which would then allow you to increase your list of “Can Do’s” when training your fitness clients.

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